Inside Greystar’s Largest-Ever Project in Southern California

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Presented by NYSERDA

Inside Greystar’s Largest-Ever Project in Southern California

Greystar, one of the largest names in multifamily real estate, has been making headlines with its ambitious new project, The Row at Red Hill, in Santa Ana, California. This $650 million development will feature 1,100 housing units, a state-of-the-art fitness center, and substantial commercial and retail space, making it one of the company's largest mixed-use projects to date.

Spanning 14.5 acres, The Row at Red Hill is designed as a vibrant, self-contained community that blends residential and commercial spaces. The architectural plans feature multiple five-story buildings with varied aesthetics, pedestrian-friendly pathways, and a central plaza. Leasing has already begun, offering units from studios to three-bedroom apartments, catering to upscale living in a region struggling with a housing shortage.

This development comes at a critical time as California faces a significant housing crisis, with an estimated 180,000 new homes needed annually. The Row at Red Hill is part of a broader effort in Santa Ana, where city leaders are actively working to meet housing demands. With Santa Ana issuing a large number of building permits in recent years, this project will play a key role in addressing the local housing shortage.

As Greystar continues to push boundaries, The Row at Red Hill could serve as a model for future developments in other cities facing similar challenges. Its successful integration of residential and commercial spaces reflects the growing demand for walkable neighborhoods that encourage community interaction. While still under construction, the anticipation surrounding the project suggests a bright future, not just for Greystar but for the entire region.

For a deeper look into this ambitious project and its potential impact, explore the full article.

Presented by NYSERDA

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